Can my business or organization use the new brand?

Yes! There are ways you can use the brand. For example, if you display that your business is “Proudly Located in Owatonna” or that your product is “Made in Owatonna, Minnesota” you will have access to approved media assets at no cost. Examples of how to use this would be on exterior signage, billboards, product labels, websites, social media posts and recruitment ads. Contact Deanna Sheely, Communications Manager at the City of Owatonna for additional information.

Show All Answers

1. What is a branding strategy?
2. How is a brand different from a logo?
3. What was the process for developing a community-wide brand for Owatonna?
4. Why does the city need a brand?
5. What does the icon in the new logomark represent?
6. When will I start seeing the new brand?
7. Will the new brand replace the City’s seal and coat of arms?
8. Can my business or organization use the new brand?
9. How much did this cost and how was it paid for?